Last updated: March 2026
This privacy policy explains what information VerdictLab (verdict-lab.com) collects, why we collect it, and what we do with it. We’ve kept this as straightforward as possible — no 8,000-word legal document that nobody reads.
Who We Are
VerdictLab is an independently operated product review website focused on oral health and dental care products. Our website address is https://verdict-lab.com.
Information We Collect
Information you provide directly
If you subscribe to our email list, submit a contact form, or leave a comment, we collect the information you provide — typically your name and email address. We only collect what’s necessary for the specific interaction.
Information collected automatically
When you visit verdict-lab.com, certain data is collected automatically through cookies and similar technologies:
Analytics data — We use Google Analytics to understand how visitors use our site. This includes pages visited, time spent on pages, referring sources, general geographic location (country/city level, not your address), device type, and browser. Google Analytics uses cookies to collect this data. You can opt out using the Google Analytics opt-out browser extension.
Advertising data — We run Google Ads campaigns that may use remarketing cookies. If you’ve visited our site and later see a VerdictLab ad elsewhere, that’s remarketing at work. You can manage your Google ad preferences at Google Ad Settings.
Affiliate cookies — When you click an affiliate link on our site, the affiliate programme (Amazon Associates or ClickBank) places a cookie on your browser to track the referral. Amazon’s cookie lasts 24 hours. ClickBank’s cookie duration varies by product vendor, typically 60 days. These cookies are set by those platforms, not by VerdictLab.
WordPress cookies — If you leave a comment, WordPress stores your name, email, and website in a cookie for your convenience so you don’t have to re-enter them on future comments. These cookies last one year.
How We Use Your Information
We use collected information for the following purposes and nothing beyond them:
Email subscribers — To send you the content you signed up for. We don’t sell, rent, or share your email address with third parties. Every email includes an unsubscribe link that works immediately.
Analytics — To understand which content is useful, identify technical issues, and improve the site. We don’t use analytics data to identify individual visitors.
Comments — To display your comment on the relevant article. Your email address is never publicly displayed.
Third-Party Services
The following third-party services may process data when you interact with our site:
Google (Analytics, Ads) — Google Privacy Policy
Amazon (Associates affiliate programme) — Amazon Privacy Notice
ClickBank (Affiliate programme) — ClickBank Privacy Policy
WordPress / Automattic (Website hosting and CMS) — Automattic Privacy Policy
We recommend reviewing their policies directly if you want to understand their data practices in full.
Cookies
Cookies are small text files stored on your device. Here’s a plain summary of what’s active on our site:
| Cookie | Source | Purpose | Duration |
|---|---|---|---|
| _ga, _gid | Google Analytics | Distinguish visitors | Up to 2 years |
| _gads, _gac | Google Ads | Ad measurement and remarketing | Up to 2 years |
| Affiliate tracking | Amazon / ClickBank | Track referral purchases | 24 hours – 60 days |
| wp-settings, comment cookies | WordPress | Site functionality and comment convenience | Up to 1 year |
Most browsers allow you to block or delete cookies through their settings. Doing so may affect some site functionality.
Your Rights
Depending on where you live, you may have the right to access, correct, or delete the personal information we hold about you. If you’d like to exercise any of these rights, contact us and we’ll respond within 30 days.
If you’re in the EU/EEA, you have additional rights under GDPR including data portability and the right to object to processing. If you’re in California, you have rights under the CCPA including the right to know what data we’ve collected and the right to request deletion.
We don’t sell personal information to anyone. Full stop.
Children’s Privacy
VerdictLab is not directed at anyone under 16. We don’t knowingly collect personal information from children. If you believe we’ve inadvertently collected data from a minor, contact us and we’ll delete it promptly.
Changes to This Policy
If we make meaningful changes to this policy, we’ll update the “last updated” date at the top and, where appropriate, notify email subscribers. We won’t retroactively change how we handle data already collected without your consent.
Contact
For any privacy-related questions or requests, email us at hello@verdict-lab.com